Asus, Taiwanese smartphone maker, has launched two new variants of its blockbuster phone, Zenfone at CES 2015.  The Zenfone 2 and Zenfone Zoom, both are based on the same hardware platform and run on Android 5.0 Lollipop.

The Second Gen Zenfone flaunts  a 5.5-inch full HD (1920×1080 pixels) IPS display, with evidently narrower bezels than its earlier devices. In fact, the company claims that the phone features 72 percent screen-to-body ratio. As for power, the smartphone is powered by Intel’s 64-bit Atom Z3580 quad-core processor clocked at 2.3GHz, and it is paired with 4GB of RAM.

On the software side ASUS is now packing Android 5.0 Lollipop and the latest version of its Zen UI custom overlay.  On the photography front, the smartphone features a 13-megapixel “Pixelmaster” camera with an f/2.0 aperture, zero shutter lag, and according to the company, “the world’s best HDR technology.”

On the front, there is a 5-megapixel selfie snapper with different features including a Beautification mode, which offers real-time image enhancement, skin softening and brightening, blush and colour correction, eye enhancement and cheek thinning. The Zenfone 2 gets its juice from a 3,000 mAh battery with fast charging capabilities.